Instantly Get Paid For Surveys

Friday, October 26, 2007

Using Surveys to Gather Valuable Customer Data

Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

If you want to earn full-time income with Paid-Surveys --> Click Here

 

The more you know about your customers, the better you'll understand them. And the better you understand them, the better you'll be able to sell to them.

One of the best ways to collect this information is by creating a quick online survey.

The data you collect from customer surveys can be invaluable to the operation of your business.

Survey results allow you to examine your marketing strategy and ask important questions like:

- Are you promoting the fact that you have a huge product range, when what your customers actually want is extended operating hours?

- Are you promoting your products as technically superior when what your customers really care about its ease-of-use?

- Are you heavily promoting cheap prices when what your customers are more concerned about is customer support?

If you take the time to ask, you'll be surprised at how helpful your customers can be.

To begin with, the two key areas you want to explore are Demographics and Psychographics.

Demographics identify 'Who is your customer?', and Psychographics asks 'Why does your customer buy?'

When collecting demographic information, you're trying to find out what the profile of your ideal customer is. When collecting psychographic information you're trying to determine what motivates your ideal customer to buy.

Here is some of the information you'll want to gather from your customers.

Demographic Questions

- Are they male or female? - How old are they? - Are they married, single or divorced? - What is their average household income? - Where do they spend the majority of their time online? - What are their interests?

Psychographic Questions

Of the people who purchased your product or service...

- What do they think of your product or service? - Why did they buy your product or service? - What do they like about your product or service? - What do they dislike about your product or service? - How do they think you could improve your product or service?

Of the people who didn't purchase your product or service...

- Why didn't they buy from you? - Do they feel you are overpriced? Underpriced? - How did they say you could improve your offer? - How do they think you could improve your product or service?

What's the Best Time to Collect Customer Information?

The best time to collect this valuable customer information is at the time of purchase (or directly after). The other option is to offer some form of an incentive in exchange for filling out the survey.

What Sort of Incentive Should I Offer?

Remember, you'll get a much better response to your email surveys if you offer something of value in exchange for their personal information.

This can be in the form of a:

- Free report - Prize - Discount off their next order - Offer with a high perceived value

Adrian Mullan is the author of 'The Internet Demystified' and founder of WebDummy.com - a popular Internet marketing resource for small business owners.

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    Tuesday, October 16, 2007

    Earn Extra Income Taking Paid Surveys

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    Most people spend their time on the computer chatting, checking emails, playing online games, and general time wasting. A lot of people don't realise this but the internet has so many opportunities for an individual to make money online. So far one of the most efficient ways to make money online is by taking an online paid survey.

    An online paid survey means that you get paid per survey that you complete. Great that means I'll just do a hundred a day and I won't have to work for anyone but myself. If only life were this easy. Before we go into detail about how it all works lets start with what is a paid survey.

    A paid survey is conducted by a market research company who works for a company that's testing out their new product or service. In general a paid survey is for companies to test out the market and get some general feed back to how they should develop or market there new product or service.

    How To Start Now if you're interested in participating in online paid survey you'll have to sign up with a paid survey service. They have all the necessary connections with the marketing companies and when there is a particular survey to be conducted they will contact you via email and if you're interested you can response and be a part of the survey.

    How Much Does It Cost? When signing up to a paid survey service you'll have to pay a setup fee. Depending on the survey site it might give you a money back guarantee. In general you'll expect to pay anywhere between $50 to $150.

    How Do I Request For A Survey? In general you'll have to fill out a questionnaire that will in turn profile you into a group. Once you've been profiled you'll be assigned surveys according to your profile. This helps companies get a more accurate survey on their product and services. However some survey sites don't guarantee you any work so be careful and read the fine print. It there's no guarantee then at least look for a money back guarantee.

    How Long Does It Take To Complete A Survey? In can take anywhere between 15mins to an hour or more. It really depends on the type of survey you take

    How Do I Get Paid? Some paid survey agencies off to pay cash, cheque or through pay pal.

    Top 5 Online Paid Survey websites reviewed side-by-side. Find out which Paid Survey is our number 1 pick.

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    Friday, September 14, 2007

    Aerial Infrared Roof Moisture Surveys

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    IR P/PM (infrared predictive/preventive maintenance) is not limited to annual infrared surveys of electrical switchgear.

    For instance, infrared thermography can be a very effective tool for roof asset management. IR roof moisture surveys are performed on roofs to quantify the extent of roof moisture (water) that is inside the roof system. Infrared thermography is not leak management. No matter how the water got into the substrate, the purpose of this type of survey is simply to find and document where the water is located. Extending the life of a roof will save the owner the expense and aggravation of re-roofing or re-covering. Re-roofing means that the roof is taken down to the decking and replaced completely. Re-covering means that the waterproofing layer(s) are removed, the wet insulation is removed and replaced and a new waterproofing layer is put down. The cost of an infrared roof moisture survey is three to five CENTS per square foot. It cost between three and five DOLLARS per square foot to repair/replace roofs, so knowing the exact location of the subsurface water is extremely useful information, since only those areas that are damaged need to be repaired. This information is used to plan budgets and when needed, as a bid document for contracting repairs and/or replacement of the roof.

    Keywords: Infrared, Thermography, Roof, Roof Asset Management, Infrared Roof Moisture Survey.

    ROOF MAINTENANCE IN GENERAL

    The ravages of sun, wind, rain, snow, chemicals, leakage, rapid changes in temperature and time - will eventually cause every roof to fail. Some roofs last 40-50 yearswhen they are well maintained. Owners may believe that a roof warranty will somehow protect them from having to do maintenance. Not so, as roof warranties are written by roofing manufacturers for the purpose of protecting themselves from liability. For example, often a warranty is written so that if improperly installed or defective roofing materials are used on a roof and water leaks into the electrical switchgear room causing an explosion, the roofing manufacturer will replace the materials, the roofer will reinstall the materials, but the building owner has to pay for the replacement of the switchgear and any downtime that resulted from the failure. Also, the roofers and roofing manufacturers liability, in the case of roof failures are also reduced by vaguely written roof warranties, which do not define words like "regular" or "routine" maintenance. Not accepting the roof warranty is not the answer, since the roof will not be installed unless the owner agrees to the warranty. To eliminate these problems, the building owner should have an agreement with a qualified roofer or roof consultant to inspect and maintain the roof (in accordance with the terms of the warranty) at least once a year.

    Waterproofing problems manifest themselves in two ways: Leakage and entrained moisture contamination. Leakage is pretty simple, although the leak inside the building rarely directly relates to the exact spot on the roof, since the water flows down the slope of the roof to a spot that is not sealed and into the building at that point. Most leaks occur where the waterproofing is sealed or where there is a penetration of the roof. Since most types of roof systems absorb some amount of water, it is harder to find the exact spot of water contamination in the insulation because it may not leak into the building until it has absorbed all the water it can hold. There are three types of surveys that are used to find water in a roof. Nuclear gauges-which count neutrons, capacitance meters-which measure resistance, and infrared-which measures heat. Both nuclear gauges and capacitance meters are used to take spot readings on a 10' X 10' or 20' X 20' grid on the roof. These measurements are used to extrapolate where the water is from the readings obtained from the gauge. They are good for types of roofs that do not gain or lose much solar energy and therefore, do not lend themselves to infrared.

    BASICS OF INFRARED ROOF MOISTURE SURVEYS

    During the day, the sun radiates energy onto the roof and into the roof substrate, and then at night, the roof radiates the heat back into outer space (See Figure 1). This is called radiational cooling. Areas of the roof that are of a higher mass (wet) retain this heat longer than that of the lower mass (dry) areas. Infrared imagers can detect this heat and "see" the warmer, higher mass areas, during the "window" of uneven heat dissipation.

    Figure 1) Areas of the roof that are wet retain heat longer than dry areas.


    Some roofs and insulation types or combinations do not absorb any water. These roofs leak straight into the building. Even roofs, which have insulation types that do absorb water, some do not exhibit a good infrared signal, primarily for two reasons. 1) The surface is too reflective, and/or 2) the roofs ballast is so thick (or dense), that daylight radiation is not absorbed into the substrate (insulation), therefore it cannot be emitted back into the atmosphere at night. Even with a strong infrared signal, factors on the roof can affect the analysis and interpretation of the data. Some of these factors: water between multiple layers, old patches, heavy flood coats, reflective coatings, heat-producing equipment under the roof or heat blowing down onto the roof, stains, ponding water on the roof, heavy build-up of ballast at parapet walls and along edges, etc. These roofs should be inspected by other methods as described above.

    WALK-ON INFRARED ROOF SURVEYING

    To perform a walk-on or on-roof survey properly, a crew of three to four people is needed: an experienced infrared thermographer and helper, an experienced roof consultant or roofer and the building owners' representative for access and security. The crew walks around the roof(s) and when an area of suspect moisture is found, the roof consultant verifies it is wet and then the helper marks the edges of the area directly on the roof with marking paint as instructed by the thermographer. The crew needs authorization and access to all areas and levels of the roof(s) from either ladders or roof hatches and plenty of time to collect data. The infrared images are stored on videotape or digital media and printed (See Figure 2).

    Figure 2) On-roof IR image.

    The next day, the thermographer goes back on the roof(s) to take matching visual photographs of the marked areas that contain subsurface moisture. The problem with on-roof infrared is that when one is standing on the roof, eye-level is at best six feet over the surface. Even with the best hand-held infrared camera available, there is virtually no way to get large areas (800 sq. ft. blobs or 100 long striations) of moisture contamination on the screen in one infrared shot. Taking multiple shots is labor-intensive and makes the report confusing. When performing on-roof surveys, many times you cant see the forest for the trees. Marking the roof is fairly easy, but it is very difficult/time-consuming to produce accurate drawings of the wet areas from painted lines on a roof. Often the drawing supplied by the owner is outdated, incorrect or even non-existent.

    AERIAL INFRARED ROOF SURVEYING

    There is never a time when on-roof imagery is better than aerial imagery. While the best IR imagery of a roof is taken from the air, the same laws of physics apply to both aerial IR and on-roof IRlike a dry roof, low winds and no rain on the night of the survey. Also, the "window" when the roof is radiating heat differently from wet and dry areas is longer with aerial infrared because slight nuances of temperatures over large areas are distinguishable. The high angle of view allows the aerial thermographer to produce more usable imagery and therefore accurate CAD drawings. The cameras that are used for on-roof surveys are not of sufficient spatial resolution to obtain good imagery from flight altitudes of 1,200 1,500 feet above the roof, so high-resolution, large format IR cameras (See Figure 3) are required.

    Figure 3) Large format infrared imager, fixed-mounted in a light aircraft.

    Once the aircraft is over a building, very little time (five minutes per 200,000 square feet, about 25 minutes for two million square feet) is required to fly over making multiple passes. The imagery is recorded on digital videotape. Visual photographs are taken earlier in the day or the next day. After returning to the office, the photos are printed and the thermographs are saved on the computer. The raw video imagery, thermographs and photographs are used to make an edited videotape copy of the passes over the building. Both visual and infrared images are used to do the analysis by overlaying the CAD drawing of the roof over the digitized photographs and thermographs. The drawings always need to be corrected, because rooftop equipment has been removed, moved or added since the last update of the drawings. Then, areas of suspected moisture contamination are drawn on the CAD file. The result is a report where visual, infrared and CAD components (printed and video) are well matched and lined-up. The report is given to a roof consultant who verifies the wet insulation during the day, while making other condition notes on the roof.

    Fixed-wing aerial infrared imaging provides many advantages over on-roof infrared imaging:

    Access to multiple levels of the roof is not a problem.
    High-angle, straight down infrared images lessen reflection problems.
    High-resolution images capture large areas at once, making report writing easier and less expensive to produce.
    Plan-view imaging allows for infrared images, visual images and AutoCAD drawings to be reconciled closely. As a result, the report is clear, concise and easy to understand (See Figure 4a, 4b, 4c).
    Plan view imaging allows accurate marking of areas of suspect roof moisture contamination.
    The printed CAD drawings can be used on the roof to paint areas of moisture contamination directly on the roof (after verification), if desired.

    Figure 4a) Photograph of a roof.

    Figure 4b) Thermograph of a roof.

    Figure 4c) Scaled CAD drawing of a roof.


    The aerial infrared thermographer can wait for a good night for imaging, surveying many roofs under good conditions.
    The trending of roof moisture becomes possible.
    An aircrew of two can easily survey many millions of square feet in a single night.
    Processing the data is done in the office, not on the roof.
    Report components can be purchased as needed. Aerial IR allows the building owner to buy only the report he needs at that time.

    The biggest advantage of aerial infrared is on roofs that are the most difficult to image from any distance or angle. Roofs that, for instance, have a lot of ballast, are covered with reflective coatings or for whatever reason are impossible to image while standing on the roof. With high-resolution, plan view aerial imagery, slight nuances of temperature can be seen from far enough away to actually see the pattern of heat and make a determination of where the problems are.

    CONCLUSIONS

    Every day millions of square feet of perfectly good roofing materials are disposed of in our landfills. Why? Because roofs are often replaced because know one knows where exactly the roof is damaged until it is too late. If you want your roof to last, it must be regularly maintained by professionals. Infrared roof moisture surveying is the best method of non-destructive testing on roofs, and aerial infrared is the best platform for performing infrared roof moisture surveys. Improvements in IR cameras and flight methodology, aerial infrared thermography and aerial infrared reports are getting better and more useable everyday.

    Gregory R. Stockton is President of Stockton Infrared Thermographic Services, Inc.. (http://www.stocktoninfrared.com). Greg has twenty-five years experience in the construction industry, specializing in facilities construction, maintenance and energy-related technologies. He has performed infrared thermography since 1989 and has published fourteen white papers and numerous articles on infrared thermography.

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    Wednesday, September 5, 2007

    Why Passenger Surveys Are A Transport Operators Best Friend

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the service.

    Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the service.

    Establishing a Starting Point

    When embarking on any change management programme it is always good practice to establish a base line before any changes are made. This baseline survey can serve four purposes, it will:-

    allow the proper targeting of investment
    allow measurement of the effect of change
    assist in the moral of those implementing change
    ensure that new issues are kept separate from the original plan and budget

    Targeting Investment

    There are many areas of any public transport system that can cause passenger dissatisfaction all of which need to be monitored to ensure that the service being provided meets, and where possible, exceeds, performance level targets.

    Issues that can be of concern to passenger include:-

    - safety and security
    - punctuality
    - fares and ticket types
    - capacity and overcrowding
    - quality and design of vehicle
    - cleanliness
    - facilities at stations and terminals
    - facilities for passengers with disabilities

    Often limited resources and budgets means that investment needs to be carefully planned and properly targeted.

    Passenger surveys allow operators to identify those areas that are of most concern to their customers. Through the analysis of passenger feedback the operator will be able to ensure that their improvement and investment plans are inline with passenger demands and concerns. Issues can be classified into high and low priority, as well as long and short term plans.

    Some capital investment such as the building of new terminals, runways, laying new track or upgrading air traffic control or rail signalling equipment may take years to implement. However, the initial survey is also likely to identify some high profile areas that can be implemented almost immediately at a relative low cost.

    Measuring Change


    From having established a comprehensive programme from an initial survey the objectives for running periodic surveys are twofold.


    One objective will be to ensure that the changes and initiatives that are implemented have been effective in addressing passenger issues. A second objective will be to promote and advertise the initiatives that have been implemented and also inform and educate passengers of ongoing improvements and future plans.


    Passengers will always be more positive if they can see that improvements have been made and more accepting of outstanding problems if they know that those problems are being addressed.

    Keeping Moral


    Those implementing change can often develop a siege mentality. Change can take time to take effect and for the passengers to appreciate any improvement.

    By monitoring passenger opinion and measuring the results against earlier surveys a successful change programme should see passenger issues change over time, some issues that were problems will no longer be raised.

    Passengers will take time to appreciate progress and often those working on a change project will be demoralised with constant criticism from what is often a negative public. It is important that a team implementing change can see clearly the effects of their efforts.

    Identifying New and Old

    In any long term change management programme issues can change over time. Events can happen that make what was important, no longer important and what wasnt an issue, an issue.

    The baseline survey will ensure that the passengers concerns are chronologically documented. Passengers are themselves an evolving group, individual travel arrangements change, fashion changes, life styles develop along with technology. Periodic surveys will allow changes in passenger attitudes to be monitored.

    Online Surveys Make It Easy

    Online surveys can reach a broad cross section of any travelling public. They are quick to design and implement and they provide feedback in a format that is ready for detailed analysis. The low cost and flexibility of online surveys allows passenger concern to be targeted at specific groups and particular concerns.

    Online surveys provide operators with important market research data as well as a platform to promote and advertise their commitment to passenger satisfaction.

    Passengers benefit by having an effective channel to raise issues and through periodic surveys will begin to appreciate that the operator is continually investing and improving the service.The following are links to samples of Passenger Surveys

    Sample Passenger Survey for an Airline
    http://www.surveygalaxy.com/surPublishes.asp?survey_id=1166

    Sample Passenger Survey for a Train Operator
    http://www.surveygalaxy.com/surPublishes.asp?survey_id=1170

    Sample Passenger Survey for a Bus Operator
    http://www.surveygalaxy.com/surPublishes.asp?survey_id=1167


    Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
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