Instantly Get Paid For Surveys

Friday, November 2, 2007

Paid Surveys - Why You Shouldn't Pay Anything To Do Surveys For Money?

Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

If you want to earn full-time income with Paid-Surveys --> Click Here

 

You have probably discovered by now some sites that offer you the opportunity to earn money by doing paid surveys online. These sites claim you can make significant monthly income and can provide you with a list of market research sites you must join in order to receive surveys and get paid. The only catch is that you must pay some fee (usually 20$ to 30$) in order to lay your hands on their list of "proven" market research companies.

Creating a database of survey sites does take a lot of work, effort and time and it may sound reasonable to set up a price for it and many people agree with this. If you do appreciate this work and wish to buy this list, feel free to do so but at least read this article to know what you should seek on such sites and how to determine if you are on a legitimate site, or not. Use your own judgement. I, for myself, prefer free opportunities.

According to some online resources relating paid surveys, no respectful company would ever ask for any sign-up fee for granting you the opportunity to work for them. Such a company would have no need to conceal their address and telephone number on their website.

As you can see, legitimate membership survey sites should be free and should not conceal their street address and telephone number on their websites. Since most of these sites are not free, they should have a correct contact information and state on their websites or in their terms the requirements for participation and the real possibilities of making money. They should also have a refund policy in case you don't earn anything and honor it. You'd be surprised as how many refunds are not honored.

That is why you should do a research on your own about a site you wish to purchase a list from. Try to find everything you can about positive and negative experiences and then decide what will be the best thing to do. Especially check if they honor their refund policies. There are a lot of scams out there.

In my opinion I don't believe you should pay anything to access these lists and here is why. Although it is possible to earn a lot of money and cover your investment "fee", it is also possible never to earn any money. Why is that?

Paid surveys are not for anyone. They are conducted by a market research companies on behalf of some large company seeking to improve sales and willing to invest certain sum of money in the market research. Since they are spending quite large amounts of money, they can't afford to waste it, so they will target their research to population which brings them most profit. So if you do not live in the USA, Canada, UK, Australia, or some other developed country, you'll probably never make any money from surveys. Even survey companies that claim to be available worldwide are very often restricted to some countries.

Besides your demographic location on most survey sites you have to fill in your profile based on your age, interests, education, income, etc. The number of surveys you will get will mostly depend on your profile. If your profile fits the required target population you'll get more surveys and more chances to earn money. It is also possible that your profile will not fit in and you'll rarely have an opportunity to complete paid surveys.

There are also other reasons why you shouldn't pay anything to access market research companies:

You will be paying for something you can easily have for FREE! These membership sites are only selling information anyone can get. Sites that conduct market research are not hidden. They need as many possible members as they can find, so they will not ask for any fee. You can join all of them and never pay a dime.

Many market research companies have affiliate programs to help them recruit new members. Therefore if someone introduces you to a survey site, he/she will get paid for it and there is no real justification in asking for any more money from you.

These sites usually don't have a refund policy, so if you don't earn anything with surveys, you won't be able to ask for a refund. It is more likely that they have a refund policy, but do not honor it. This is typical for scam sites and that is why it's very important to do some researching first.

There are a lot of free lists of survey sites you can join and earn money if you qualify. You can test them out and see if they work for you or not and you won't have to pay anything. Here is one of them: http://www.nettrafficsecrets.com/surveys/list_of_surveys.html

You probably won't earn enough to quit your daily job with paid surveys, but they can help you get some extra money. And remember - you don't have to pay anything to access these sites.

This article was written by Jaksa Dubljanin. Visit his site: Internet Traffic Secrets located at http://www.nettrafficsecrets.com. You have full rights to republish this article on your site as long as the resource box and article body remains intact and with all links clickable.

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    Friday, October 26, 2007

    Using Surveys to Gather Valuable Customer Data

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    The more you know about your customers, the better you'll understand them. And the better you understand them, the better you'll be able to sell to them.

    One of the best ways to collect this information is by creating a quick online survey.

    The data you collect from customer surveys can be invaluable to the operation of your business.

    Survey results allow you to examine your marketing strategy and ask important questions like:

    - Are you promoting the fact that you have a huge product range, when what your customers actually want is extended operating hours?

    - Are you promoting your products as technically superior when what your customers really care about its ease-of-use?

    - Are you heavily promoting cheap prices when what your customers are more concerned about is customer support?

    If you take the time to ask, you'll be surprised at how helpful your customers can be.

    To begin with, the two key areas you want to explore are Demographics and Psychographics.

    Demographics identify 'Who is your customer?', and Psychographics asks 'Why does your customer buy?'

    When collecting demographic information, you're trying to find out what the profile of your ideal customer is. When collecting psychographic information you're trying to determine what motivates your ideal customer to buy.

    Here is some of the information you'll want to gather from your customers.

    Demographic Questions

    - Are they male or female? - How old are they? - Are they married, single or divorced? - What is their average household income? - Where do they spend the majority of their time online? - What are their interests?

    Psychographic Questions

    Of the people who purchased your product or service...

    - What do they think of your product or service? - Why did they buy your product or service? - What do they like about your product or service? - What do they dislike about your product or service? - How do they think you could improve your product or service?

    Of the people who didn't purchase your product or service...

    - Why didn't they buy from you? - Do they feel you are overpriced? Underpriced? - How did they say you could improve your offer? - How do they think you could improve your product or service?

    What's the Best Time to Collect Customer Information?

    The best time to collect this valuable customer information is at the time of purchase (or directly after). The other option is to offer some form of an incentive in exchange for filling out the survey.

    What Sort of Incentive Should I Offer?

    Remember, you'll get a much better response to your email surveys if you offer something of value in exchange for their personal information.

    This can be in the form of a:

    - Free report - Prize - Discount off their next order - Offer with a high perceived value

    Adrian Mullan is the author of 'The Internet Demystified' and founder of WebDummy.com - a popular Internet marketing resource for small business owners.

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    Monday, September 17, 2007

    Where to Find the Highest Paid Surveys

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    Many marketing companies based on the Internet claim to offer the highest paid surveys, but only a few truly have good deals. When searching for the highest paid surveys online, it is a good idea to find websites that are well maintained and professional. Some of the surveys that pay the best are focus groups.

    It is a good idea for people interested in earning extra income by taking surveys to research the companies offering the surveys before giving them their time or money. One way to tell which sites are legitimate is to look for survey directories that require the sites posting the surveys to pay to be listed. If the companies advertising their surveys must pay the directory, then the directory has an incentive to connect them to people willing to do the surveys in order to keep their business. Survey companies with professional, well maintained websites are usually pretty reputable. They are normally top marketing firms with good reputations. Cheaply designed websites are often good indicators of less reputable and potentially misleading opportunities.

    People looking for the highest paid surveys should look into participating in focus groups. Focus groups require the participants to give up several hours of their time to meet with other consumers and marketers to discuss particular products. Focus groups are often very long and detailed, but they tend to pay well. People can make up to $150 an hour in some focus groups.

    It is important to be realistic when judging the promises of Internet survey companies. Sites that offer extravagant rewards are usually not worth the time, while sites promising modest compensation are more likely to be honest and worthwhile.

    Paid Surveys Info provides detailed information about free paid surveys, cash paid surveys, and paid online surveys, as well as paid survey directories, and advice about paid survey scams. Paid Surveys Info is the sister site of Mystery Shoppers Web.

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    Friday, September 14, 2007

    Aerial Infrared Roof Moisture Surveys

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    IR P/PM (infrared predictive/preventive maintenance) is not limited to annual infrared surveys of electrical switchgear.

    For instance, infrared thermography can be a very effective tool for roof asset management. IR roof moisture surveys are performed on roofs to quantify the extent of roof moisture (water) that is inside the roof system. Infrared thermography is not leak management. No matter how the water got into the substrate, the purpose of this type of survey is simply to find and document where the water is located. Extending the life of a roof will save the owner the expense and aggravation of re-roofing or re-covering. Re-roofing means that the roof is taken down to the decking and replaced completely. Re-covering means that the waterproofing layer(s) are removed, the wet insulation is removed and replaced and a new waterproofing layer is put down. The cost of an infrared roof moisture survey is three to five CENTS per square foot. It cost between three and five DOLLARS per square foot to repair/replace roofs, so knowing the exact location of the subsurface water is extremely useful information, since only those areas that are damaged need to be repaired. This information is used to plan budgets and when needed, as a bid document for contracting repairs and/or replacement of the roof.

    Keywords: Infrared, Thermography, Roof, Roof Asset Management, Infrared Roof Moisture Survey.

    ROOF MAINTENANCE IN GENERAL

    The ravages of sun, wind, rain, snow, chemicals, leakage, rapid changes in temperature and time - will eventually cause every roof to fail. Some roofs last 40-50 yearswhen they are well maintained. Owners may believe that a roof warranty will somehow protect them from having to do maintenance. Not so, as roof warranties are written by roofing manufacturers for the purpose of protecting themselves from liability. For example, often a warranty is written so that if improperly installed or defective roofing materials are used on a roof and water leaks into the electrical switchgear room causing an explosion, the roofing manufacturer will replace the materials, the roofer will reinstall the materials, but the building owner has to pay for the replacement of the switchgear and any downtime that resulted from the failure. Also, the roofers and roofing manufacturers liability, in the case of roof failures are also reduced by vaguely written roof warranties, which do not define words like "regular" or "routine" maintenance. Not accepting the roof warranty is not the answer, since the roof will not be installed unless the owner agrees to the warranty. To eliminate these problems, the building owner should have an agreement with a qualified roofer or roof consultant to inspect and maintain the roof (in accordance with the terms of the warranty) at least once a year.

    Waterproofing problems manifest themselves in two ways: Leakage and entrained moisture contamination. Leakage is pretty simple, although the leak inside the building rarely directly relates to the exact spot on the roof, since the water flows down the slope of the roof to a spot that is not sealed and into the building at that point. Most leaks occur where the waterproofing is sealed or where there is a penetration of the roof. Since most types of roof systems absorb some amount of water, it is harder to find the exact spot of water contamination in the insulation because it may not leak into the building until it has absorbed all the water it can hold. There are three types of surveys that are used to find water in a roof. Nuclear gauges-which count neutrons, capacitance meters-which measure resistance, and infrared-which measures heat. Both nuclear gauges and capacitance meters are used to take spot readings on a 10' X 10' or 20' X 20' grid on the roof. These measurements are used to extrapolate where the water is from the readings obtained from the gauge. They are good for types of roofs that do not gain or lose much solar energy and therefore, do not lend themselves to infrared.

    BASICS OF INFRARED ROOF MOISTURE SURVEYS

    During the day, the sun radiates energy onto the roof and into the roof substrate, and then at night, the roof radiates the heat back into outer space (See Figure 1). This is called radiational cooling. Areas of the roof that are of a higher mass (wet) retain this heat longer than that of the lower mass (dry) areas. Infrared imagers can detect this heat and "see" the warmer, higher mass areas, during the "window" of uneven heat dissipation.

    Figure 1) Areas of the roof that are wet retain heat longer than dry areas.


    Some roofs and insulation types or combinations do not absorb any water. These roofs leak straight into the building. Even roofs, which have insulation types that do absorb water, some do not exhibit a good infrared signal, primarily for two reasons. 1) The surface is too reflective, and/or 2) the roofs ballast is so thick (or dense), that daylight radiation is not absorbed into the substrate (insulation), therefore it cannot be emitted back into the atmosphere at night. Even with a strong infrared signal, factors on the roof can affect the analysis and interpretation of the data. Some of these factors: water between multiple layers, old patches, heavy flood coats, reflective coatings, heat-producing equipment under the roof or heat blowing down onto the roof, stains, ponding water on the roof, heavy build-up of ballast at parapet walls and along edges, etc. These roofs should be inspected by other methods as described above.

    WALK-ON INFRARED ROOF SURVEYING

    To perform a walk-on or on-roof survey properly, a crew of three to four people is needed: an experienced infrared thermographer and helper, an experienced roof consultant or roofer and the building owners' representative for access and security. The crew walks around the roof(s) and when an area of suspect moisture is found, the roof consultant verifies it is wet and then the helper marks the edges of the area directly on the roof with marking paint as instructed by the thermographer. The crew needs authorization and access to all areas and levels of the roof(s) from either ladders or roof hatches and plenty of time to collect data. The infrared images are stored on videotape or digital media and printed (See Figure 2).

    Figure 2) On-roof IR image.

    The next day, the thermographer goes back on the roof(s) to take matching visual photographs of the marked areas that contain subsurface moisture. The problem with on-roof infrared is that when one is standing on the roof, eye-level is at best six feet over the surface. Even with the best hand-held infrared camera available, there is virtually no way to get large areas (800 sq. ft. blobs or 100 long striations) of moisture contamination on the screen in one infrared shot. Taking multiple shots is labor-intensive and makes the report confusing. When performing on-roof surveys, many times you cant see the forest for the trees. Marking the roof is fairly easy, but it is very difficult/time-consuming to produce accurate drawings of the wet areas from painted lines on a roof. Often the drawing supplied by the owner is outdated, incorrect or even non-existent.

    AERIAL INFRARED ROOF SURVEYING

    There is never a time when on-roof imagery is better than aerial imagery. While the best IR imagery of a roof is taken from the air, the same laws of physics apply to both aerial IR and on-roof IRlike a dry roof, low winds and no rain on the night of the survey. Also, the "window" when the roof is radiating heat differently from wet and dry areas is longer with aerial infrared because slight nuances of temperatures over large areas are distinguishable. The high angle of view allows the aerial thermographer to produce more usable imagery and therefore accurate CAD drawings. The cameras that are used for on-roof surveys are not of sufficient spatial resolution to obtain good imagery from flight altitudes of 1,200 1,500 feet above the roof, so high-resolution, large format IR cameras (See Figure 3) are required.

    Figure 3) Large format infrared imager, fixed-mounted in a light aircraft.

    Once the aircraft is over a building, very little time (five minutes per 200,000 square feet, about 25 minutes for two million square feet) is required to fly over making multiple passes. The imagery is recorded on digital videotape. Visual photographs are taken earlier in the day or the next day. After returning to the office, the photos are printed and the thermographs are saved on the computer. The raw video imagery, thermographs and photographs are used to make an edited videotape copy of the passes over the building. Both visual and infrared images are used to do the analysis by overlaying the CAD drawing of the roof over the digitized photographs and thermographs. The drawings always need to be corrected, because rooftop equipment has been removed, moved or added since the last update of the drawings. Then, areas of suspected moisture contamination are drawn on the CAD file. The result is a report where visual, infrared and CAD components (printed and video) are well matched and lined-up. The report is given to a roof consultant who verifies the wet insulation during the day, while making other condition notes on the roof.

    Fixed-wing aerial infrared imaging provides many advantages over on-roof infrared imaging:

    Access to multiple levels of the roof is not a problem.
    High-angle, straight down infrared images lessen reflection problems.
    High-resolution images capture large areas at once, making report writing easier and less expensive to produce.
    Plan-view imaging allows for infrared images, visual images and AutoCAD drawings to be reconciled closely. As a result, the report is clear, concise and easy to understand (See Figure 4a, 4b, 4c).
    Plan view imaging allows accurate marking of areas of suspect roof moisture contamination.
    The printed CAD drawings can be used on the roof to paint areas of moisture contamination directly on the roof (after verification), if desired.

    Figure 4a) Photograph of a roof.

    Figure 4b) Thermograph of a roof.

    Figure 4c) Scaled CAD drawing of a roof.


    The aerial infrared thermographer can wait for a good night for imaging, surveying many roofs under good conditions.
    The trending of roof moisture becomes possible.
    An aircrew of two can easily survey many millions of square feet in a single night.
    Processing the data is done in the office, not on the roof.
    Report components can be purchased as needed. Aerial IR allows the building owner to buy only the report he needs at that time.

    The biggest advantage of aerial infrared is on roofs that are the most difficult to image from any distance or angle. Roofs that, for instance, have a lot of ballast, are covered with reflective coatings or for whatever reason are impossible to image while standing on the roof. With high-resolution, plan view aerial imagery, slight nuances of temperature can be seen from far enough away to actually see the pattern of heat and make a determination of where the problems are.

    CONCLUSIONS

    Every day millions of square feet of perfectly good roofing materials are disposed of in our landfills. Why? Because roofs are often replaced because know one knows where exactly the roof is damaged until it is too late. If you want your roof to last, it must be regularly maintained by professionals. Infrared roof moisture surveying is the best method of non-destructive testing on roofs, and aerial infrared is the best platform for performing infrared roof moisture surveys. Improvements in IR cameras and flight methodology, aerial infrared thermography and aerial infrared reports are getting better and more useable everyday.

    Gregory R. Stockton is President of Stockton Infrared Thermographic Services, Inc.. (http://www.stocktoninfrared.com). Greg has twenty-five years experience in the construction industry, specializing in facilities construction, maintenance and energy-related technologies. He has performed infrared thermography since 1989 and has published fourteen white papers and numerous articles on infrared thermography.

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    Can You Really Make Money with Online Surveys?James Jones

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    Paid Survey" sites that claim
    to pay you for your opinion. Question is: Will they really
    pay you for just taking simple surveys online?

    Well, I did a little experiment. Actually, it was a pretty
    big experiment. I researched several hundred of these
    companies.

    What did I find? You guessed it:

    Most were scams.

    They want your email address so they can spam you. Or they
    require you to accumulate 10 million zillion points before
    they pay you. Or they say they pay but don't.

    But, as I was weeding out all the scams I would
    occasionally come across a legitimate company. It didn't
    happen very often, but out of the hundreds of companies I
    researched, I found 68 good ones.

    Now, let me tell you -- you are not going to get rich doing
    surveys online. And, if anybody tells you that you can earn
    "thousands" a month -- they are lying to you. (My best
    month so far I earned $104.00)

    But, on the other hand it's not very hard work either. Most
    surveys are short. I did one this morning that took less
    than 5 minutes. It only paid $4.00 but for 5 minutes work I
    am not going to complain. Yesterday I did one that paid
    $10.00. Two weeks ago I did a $25.00 one. And a couple of
    months ago I had one that paid $50. It varies. And sometimes
    there are very short screener surveys that don't
    pay anything -- you have to take the screeners to see if
    you qualify for the paid surveys.

    All in all, it's not a bad way to earn a few extra bucks a
    month.
    to pay you for your opinion. Question is: Will they really
    pay you for just taking simple surveys online?

    Well, I did a little experiment. Actually, it was a pretty
    big experiment. I researched several hundred of these
    companies.

    What did I find? You guessed it:

    Most were scams.

    They want your email address so they can spam you. Or they
    require you to accumulate 10 million zillion points before
    they pay you. Or they say they pay but don't.

    But, as I was weeding out all the scams I would
    occasionally come across a legitimate company. It didn't
    happen very often, but out of the hundreds of companies I
    researched, I found 68 good ones.

    Now, let me tell you -- you are not going to get rich doing
    surveys online. And, if anybody tells you that you can earn
    "thousands" a month -- they are lying to you. (My best
    month so far I earned $104.00)

    But, on the other hand it's not very hard work either. Most
    surveys are short. I did one this morning that took less
    than 5 minutes. It only paid $4.00 but for 5 minutes work I
    am not going to complain. Yesterday I did one that paid
    $10.00. Two weeks ago I did a $25.00 one. And a couple of
    months ago I had one that paid $50. It varies. And sometimes
    there are very short screener surveys that don't
    pay anything -- you have to take the screeners to see if
    you qualify for the paid surveys.

    All in all, it's not a bad way to earn a few extra bucks a
    month.


    James J. Jones is the publisher of the Paid Participation eLetter. You can subscribe at: http://www.getpaidnetwork.com/sub
    Find out more about Paid Participation programs at: www.getpaidnetwork.com
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    Sunday, September 9, 2007

    6 Profitable Ways To Use Online Surveys

    Give your opinion and answer some questions and you can earn a hefty amount! Ever heard of Paid Surveys?

    If you want to earn full-time income with Paid-Surveys --> Click Here

     

    Pop-up polls on Web sites are now as common as subscription cards tucked between the pages of your favorite magazine. And for good reason.

    Marketers have discovered that online surveys generate a mother load of valuable information about site usability, visitor opinions and attitudes, new product ideas and improvements, and much more.

    Online surveys and polls are easy-to-implement,low-cost marketing research tools. They're a snap to include on your site -- either through a Web server's CGI script or by a remote hosted solution.

    There are even free services like SurveyMonkey.com and Zoomerang.com that will add basic survey functionality for your Web site.

    ---------------------
    Don't Bet the Farm on Do-It-Yourself Data
    ---------------------

    Keep in mind though, that do-it-yourself surveys do not always mean you'll get quality information. You'll get the "lay of the land." That is, a pretty good "gut feeling" for opinions and attitudes.

    But unless you're a marketing research guru who knows what it takes to produce statistically valid results, don't gamble big money on the data you'll get.

    If you need solid data to make crucial business decisions, consult a marketing research expert who can help you to determine methodology, establish control variables, create survey questions with proper branching, and analyze the data.

    ---------------------
    Surveys Still Rock, Despite their Shortcomings
    ---------------------

    Even if you choose to do it yourself, online surveys have many benefits that outweigh their shortcomings. You just can't beat this quick-and-dirty approach to get benchmark data before you launch a new Web site feature.

    They're also a quick way to gather product and service preferences, and get a feel for trends in consumer attitude.

    I guess it's human nature, but people seem to enjoy being asked for their opinion -- if you do it sincerely. This can strengthen online consumer relationships and build return traffic to the site.

    Sometimes even simple non-scientific surveys uncover fascinating results that the media would love to hear about. So if it's really good stuff, you can use the data as the basis for generating publicity for your Web site.

    ---------------------
    6 Ways to Use Online Surveys Profitably
    ---------------------

    1. Web-site Opinion Polls

    These quick little one-question polls are non-threatening and so easy to complete. Who can resist? See one at Discovery Health http://health.discovery.com/ After answering, users can see how their opinion compares with everyone else. You can use single-question polls for health-related questions, or any topics you like.

    For a turnkey solution, use a hosted service like Sparklit, Ezpolls, or Alxnet Polls: http://webpoll.sparklit.com/
    http://ezpolls.mycomputer.com/
    http://www.alxnet.com/services/poll/

    If you have the know-how to install CGI scripts, there are many good ones on the Web. Find one you like and customize it to your heart's content. View the offerings at The CGI Resource Index at http://www.cgi-resources.com/ .

    2. Patient Satisfaction Surveys

    If your medical practice or hospital mails out patient satisfaction surveys, creating an online version of the survey is an excellent idea. You can give patients the option of completing the paper version you've sent them, or go to a special Web page on your site and complete an online version.

    The benefits of this are several: responses are immediately recorded by the Web server; tabulation can be automated resulting in time savings; business-reply return postage is saved; and a reporting application can show you a snapshot of your patient satisfaction ratings any time you desire.

    Some of the standardized providers of patient satisfaction surveys already provide this service as an option. However you can also adapt your printed survey to create an online version on your own.

    If question-branching is built in to the paper survey,make sure that your online version has it, as well. Also make certain the method of scoring the online and printed surveys is exactly the same. Check the CGI Resource Index for survey scripts.

    3. Employee Satisfaction Surveys

    How'd you like to automate the tedious task of scoring hundreds or even thousands of employee satisfaction surveys? I thought so. Set up your employee survey online and you'll benefit from instant tabulation and on-the-fly reporting.

    If some of your employees don't have regular access to a computer at work, then you'll need to make arrangements for this. Consider temporarily setting up a bank of PCs in a room for this purpose, or setting up PCs in departments that have a large number of employees without regular computer access.

    4. Web Site Visitor Feedback

    If you'd like to know what users think about your Web site and its services, then ask them with a pop-up survey. Use JavaScript or a CGI script to pop up a survey window for random users, or for everyone who visits your site during a specific time period.

    You can also use scripting to launch the survey window after the visitor has spent a certain amount of time on the site, or in response to some event, such as using a particular service. Likewise, scripting can open a survey browser window when the user leaves the site.

    Limit the number of questions and keep them brief. Don't ask for personal or identifying information unless absolutely necessary, as this reduces the chance that someone will respond. As with any survey, be sure to thank the user for participating.

    See user survey examples on the Health Pages and at Inland Hospital:
    http://www.thehealthpages.com/articles/feedback.html
    http://www.inlandhospital.org/survey.html

    5. Targeted E-mail Surveys

    Your company's opt-in customer e-mail list is ideal for sending personalized surveys. And unlike the anonymous survey methods previously mentioned, customer surveys can be accurately targeted and therefore can yield more valuable information.

    Send customized e-mail invitations to your entire list, or just to a random sample. This is easy to do because you can segment the customer list according to any number of characteristics.

    You can also program an automatic "trigger" to send an email survey in response to some event such as a product purchase or service use.

    6. E-mail Newsletter Readership Surveys

    Ask subscribers to your e-mail newsletter what they think about the publication's content and format and what they'd like to see in future issues.

    Send an e-mail to subscribers after a certain amount of time receiving the newsletter asking them to participate in your brief reader survey. For example, subscribers to the MedRocket E-zine receive an email after three months on the list.

    I supply the link to a brief readership survey on the Web site. The survey should have open-ended questions that invite comment. It's too easy just to click on a bunch of radio buttons. Fewer people probably respond, but the quality of feedback is much greater.

    You can also send an HTML e-mail with an embedded survey right in the email. However, they'll need to be connected to the Internet to submit their survey comments.

    I've received survey requests that included a small "bribe" to participate, such as a free e-book or a chance to win a Palm Pilot or some other gizmo. Purists might say that this taints the response, but hey, you're looking for feedback and testimonials, not really hard data. So try it and see if it increases your results..

    Kevin Richardson is a healthcare marketing consultant, executive coach, and writer who provides fresh perspectives and expertise about online healthcare marketing. Sign up for his FREE "MedRocket Ezine" newsletter and discover how to profitably attract and serve healthcare consumers online. Subscribe at:

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